An inspiration for classic luxury with a touch of ease and effortlessness, Hugo Boss is a style that doesn’t try too hard but is still sophisticated
Editor5 June 2018
Saint Laurent is one of the fashion brands that best capture the spirit of Parisian style. Seductive, mysterious, chic and edgy, the brand continues to command attention and captivate every eye.
Editor9 April 2018
Elegance, innocence and romance are the best words to describe the Italian fashion brand founded by Valentino Garavani in 1960. Today, the brand continues its legacy and is appreciated by tasteful women around the world.
Editor9 April 2018
After Alessandro Michele was appointed Gucci’s Creative Director, the brand has been on the rise, and the Resort 2018 Collection does not disappoint. Inspired by nature and Italian culture, this is yet another gorgeous collection to watch. STORY TAWAN KONKAEW PHOTOGRAPHY COURTESY OF BRANDS Born with a truly Italian spirit, Alessandro Michele grew up in Rome. Upon graduating from the Accademia di Costume e di Moda in Rome, where he fully immersed himself in his country’s glory, Alessandro got his break for Fendi as an accessories designer before moving to Gucci in 2002. In 2006, he was named Leather Goods Design Director, the department which was the company’s main earner. In 2014, he was in the spotlight after becoming Gucci’s Creative Director. His lavish and artistic design turned the brand’s image around and brought success to Gucci in terms of both sale and press. The positive feedback has led him to continue exploring new territories that…
Editor26 February 2018
Italian fashion house Prada’s first fashion show dedicated to its cruise collection offers a glimpse into contrasting ideas and extreme sides of femininity, resulting in a collection that everyone admires. STORY TAWAN KONKAEW PHOTOGRAPHY COURTESY OF BRANDS The youngest granddaughter of Mario Prada, Miuccia Prada took over the family-owned luxury goods manufacturer in 1978. It was Miuccia who first dazzled the fashion world with a series of black nylon handbags and backpacks, a daring move in the luxury leather industry at the time. This move brought success and fame to the brand. In 1989, she unveiled Prada’s first ready-to-wear collection, and in 1992, she launched a new line of clothing called the Miu Miu Collection, named after Miuccia herself. In 1995, she launched her first menswear line. Today, the Prada empire has everything for fashion lovers -- menswear, womenswear, leather goods, shoes, travel bags, eyewear, timepieces, fragrances, and even phone cases.…
Editor26 February 2018
MINUS CHIC Let’s get to know Moncler, an originally French clothing brand with a traveller’s spirit, sleek design, and top functionality in cold weather STORY TAWAN KONKAEW • PHOTOGRAPHY COURTESY OF BRANDS Lighter than wool coats, the down jackets became popular thanks to the warmth and light weight. When was the first time you see a quilted down jacket, and where was it? Many might never know where this innovation came from, this useful creation that has protected so many travellers from cold weather around the world. The origin of this clothing is Moncler. It was in 1952 when René Ramillon and André Vincent founded a company together to produce quilted sleeping bags, a single model of a lined cagoule and tents with a telescopie structure and outside cove under the name Moncler. The name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France. The first quilted down…
Editor8 January 2018
ITALIAN MASTER Fashion fans all know Mr. Giorgio Armani, but what brought his fashion empire and brands to this level? Explore the history of Emporio Armani, a contemporary brand by the Armani Group. STORY TAWAN KONKAEW PHOTOGRAPHY COURTESY OF BRANDS Back in the 1980s, one of the most influential fashion labels was Armani. Everyone was crazy about the broad-shoulder tailored suit like what the main character of American Gigolo wore. What’s the secret success recipe of this designer? Why is he still relevant and popular in the digital era? Mr. Giorgio Armani was born in 1934 in Piacenza, Italy. Before becoming a world-renowned designer, he was assigned to the Military Hospital in Verona, and he would attend shows at Arena di Verona, which sparked his passion for fashion. However, the brand that made the biggest buzz around the world for the group was Emporio Arman Armani found a job as a window dresser…
Editor8 January 2018
Swiss luxury fashion brand, Bally, is making waves in the fashion industry by adding new colours to its classic pieces
Editor25 December 2017
Luxury Swiss watch brand Piaget is known for both quality and exquisite craftsmanship STORY CHALISA VIRAVAN PHOTOGRAPHY COURTESY OF BRANDS Piaget is a luxury Swiss watch brand with more than 140 years of legend behind it. Speaking of the brand, many would think of encrusted timepieces with unique craftsmanship or ultra-thin watches that make world records. But beyond such attributes, Piaget is also praise-worthy because of its design, innovation, and in-house production from start to finish. One of Piaget’s proudest collections is Piaget Possession, which features vivid colours It was in La Côte-aux-Fées in the Swiss Jura mountains that Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name. Since then, Piaget has become a prestigious timepiece brand worn by…
Editor13 December 2017
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