Revisit the Aesthetics of Stately Architecture Which Becomes the New-Found Inspirational Passion LONGLAI – born and bred in Thailand – started out as an exotic leather brand with unique design which relies on expertise craftsmanship and exquisite needlework and premium export quality. Now LONGLAI has reinvented our brand story into one which speaks casually with modern minimal women.The influence of LONGLAI is initially rooted in a brutalism architectural movement of the western world around the fifties. Brutalism is characterised by its straightforwardness to reflect the authentic rough appearance of the materials. With the passing of times, this movement was simplified and gave birth to the new brutalism which expresses the bare-bone design of various solid geometric patterns. The story of this new brutalism is basically told through the design of LONGLAI – Fall/Winter 2020 CollectionThe new brutalism has spawned various shapes but the functionality remains of utmost important. LONGLAI uses…
Editor13 July 2020