NEWS UPDATE LACOSTE CROCODILE REINVENT.REBOOT Croco Series - three creatives, three styles, three visions Good news is this new series is now 40% OFF at King Power PHOTOGRAPHY: COURTESY OF BRANDS Lacoste invites three artists to update its iconic crocodile logo and we get to see the French reptile with three new creative and upbeat looks on their Croco Series ranging from legendary polo shirts, T-shirts, caps to keyrings. Come explore the logo makeovers as reinterpreted by FriendsWithYou, Jean-Michel Tixier and Jeremyville. FRIENDSWITHYOU FriendsWithYou, known for inspiring positive change in the world through their art projects, is founded in 2002 by Miami-based artists Samuel Borkson and Arturo Sandoval III. The duo’s crocodile took and unexpected turn towards the land of cutesy kawaii in a technicoloured dreamscape. JEAN-MICHEL TIXIER Jean-Michel Tixier, a self-taught French illustrator, successfully mix the retro ligne claire style with modern spirit. His makeover for the crocodile is modelled on himself and…
Editor23 November 2020