King Power Group, an international leader of duty free retailer, led by King Power Group CEO Aiyawatt Srivaddhanaprabha, has a goal to improve every aspect of Thai society in a sustainable fashion with the launch of “KING POWER THAI POWER”, a project to support Thai people in every aspect.

The first activity is to support Thai youths in sport. “Sport Power” aims to improve football skills among Thai youths nationwide by building football fields for schools to allow children to have a place where they can exercise and spend their free time doing something constructive. A total of 20 schools will see a new football field in 2017, and by 2022, a total of 100 schools will benefit from this project. A million balls will be given to children so that they can practice their football skills.

King Power Group CEO Aiyawatt Srivaddhanaprabha talked about this social campaign by King Power, “We see that Thailand 4.0 can only succeed with the power of Thai people. Thai youths play an important role in the development of our country in the future. King Power has always supported children in order to strengthen our country, and we have a clear policy that our sport activities will focus on children.”

King Power Group also has many other activities to support Thai children’s athletic skills, such as Fox Hunt, Leicester City Football Clinic, King Power’s Cup, Support Nong Pi’s Dream to Become a Professional Footballer, and Hero Academy Football Charity for children in five southern provinces. As the owner of Leicester City Football Club in England, and the Belgian football club OH Leuven, the company has a project for the promotion of capable footballers to play in European leagues.



@ VS Sports Club

Kanoksak Pinsaeng (centre), chairman of the Thailand Polo Association, organised “Press Polo Day” to invite the media to witness the practice and meet Thai national polo players led by Apichet Srivaddhanaprabha (3rd from right) as they get ready for the 29th SEA Games which will take place during August 19-31 in Malaysia. Thawatchai Taweesri (3rd from left), the Association’s Secretary General, was also present at the event, which took place at VS Sports Club, Bang Bor, Samutprakarn.


@ Marina Bay Sands, Singapore

Susan Whelan (centre), King Power Group’s Senior Executive Vice President and Leicester City’s CEO, represented King Power to receive an award from DFNI, a leading duty free magazine from the UK. King Power won the Best Travel Retailer Operating in a Single Country in Asia/Pacific award, reaffirming its status as the leader of international duty free shopping. The award was presented at Marina Bay Sands in Singapore.



@ 1881 by Water Library, Groove at Central World

King Power and Brown-Forman Corporation invited King Power members to join “Brown-Forman American Whiskey Legacy”, which was honoured by Mr. Grant Shearon, its brand ambassador, who presented Jack Daniel’s and Woodford Reserve. In this event, King Power members also had a chance to get to know Woodford Reserve Brandy Cask Finish which is a Travel Retail Limited product available at King Power Duty Free. The event was well-received by the members and everyone was both entertained and educated about the products.



@ Pullman Bangkok King Power

While King Power Rangnam is getting revamped, King Power members can shop and enjoy special promotions at King Power Duty Free  Pop-Up Store, on 2nd floor of Pullman Bangkok King Power, from 9am-8pm on weekdays and 9am-9pm on weekends. For more information, visit or call 1631.

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