Exclusive Items: Shoot the Street Fashion Into the Football Field

Right this moment, everyone knows Leicester City Football Club (LCFC) which won the Premier League title, the most-watched sports league in the world, bringing much pride to Thai people. LCFC became an inspiration for indigo-dyed products from Sakon Nakhon province which are under the support of King Power Thai Power campaign. Another side of LCFC which is equally interesting is the fact that it is entering the sport fashion arena. Beyond the team apparel, LCFC Ready-to-Wear collection also features special collaboration with French brand Boll & Rava.

Boll & Rava was founded by two designers Bertrand Boll and Guillaume Rava who have been in the fashion industry for a long time. They were formerly designers and art directors at Vicomte A. during 2007-2013. Vicomte A. reported a turnover of 15 million euros under Boll & Rava’s helm. Boll & Rava recently entered the sport fashion industry by designing clothes for Polo Club de St Tropez and AS Monaco Football Club in France.

Beyond the team apparel, LCFC Ready-to-Wear collection also features special collaboration
with French brand Boll & Rava

The success of Boll & Rava comes from their support for each other in order to produce the best design. It also comes from their travels which have inspired them by introducing them to people, places, cultures and new materials. They use these elements to create one-of-a-kind designs.

Their experience in sport fashion fuses with their travel experiences. A match made in heaven, Boll & Rava x LCFC boasts an urban design with a touch of street style to suit the character of young, yet talented LCFC. Caps and bags come in camo prints emblazoned with yellow fluo fox logo. They can be paired nicely with Boll & Rava blazer.

Collaboration with Boll & Rava is simply the best introduction for LCFC to enter the realm of athleisure wear trend raising the club’s profile globally and attracting new fans in the process.