Estée Lauder Unveiled Exclusive Pop-Up Store at King Power Under the Theme of “Travel Beautifully”

@ King Power Rangnam

Voramas Srivaddhanaprabha, Chief Commercial Officer of King Power Group, and Ng Mei Ying, General Manager for Estée Lauder Travel Retail Asia Pacific, presided over the launch of Estée Lauder’s pop-up store with the campaign “Travel Beautifully”. The store presented memorable experiences throughout April at Crown Atrium, 1^st floor, King Power Rangnam. The launch was honoured by “Jeep” Pasinee Kongdechakul, Thailand’s leading artist, who helped design the pop-up store inspired by the liveliness of night markets in Bangkok, loved by Thais and travellers.

The launch also introduced an exclusive skincare set in a special package designed by Jeep. At the event, there was a photo booth for the guests and visitors to the Estée Lauder x King Power pop-up store to enjoy taking fun pictures and sharing them on social media to redeem a special keychain designed by the artist herself. The event was also attended by hot celebrities “Pong” Nawat Kulrattanarak and Sririta Jensen, as well as influencers and VIP guests.

Voramas Srivaddhanaprabha (3^rd from right), Chief Commercial Officer of King Power Group, Ng Mei Ying (centre), General Manager for Estée Lauder Travel Retail Asia Pacific, and “Jeep” Pasinee Kongdechakul (2^nd from left), a well-known Thai artist.