Aroonroong Srivaddhanaprabha, King Power Group Assistant to Chief Financial Officere, and Napinton Srisunpang, Deputy Minister of Tourism and Sports, launched “Experience ASEAN POP Culture” to promote “secondary travel destinations” to drive greater awareness of the local cultural values through pop culture in Asean neighbouring countries at the Crown Atrium in King Power Rangnam. The campaign aims to connect food, art, literature, music and sports of secondary travel destinations in Thailand to generate income to communities in a sustainable fashion. Famous artists from Asean countries including Thailand will take part in art and cultural activities in secondary travel destinations of Thailand.
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