There are hundreds of denim brands,
but one worth noting is ACE DENIM,
a new french brand that offers luxury and
a modern European flare that appeals to people
around the world through denim designs.
STORY
TAWAN KONKAEW
PHOTOGRAPHY
COURTESY OF BRANDS
Everyone owns at least a pair of jeans in their wardrobe, but some owns more than 50 pairs. This is because jeans are universal, practical, and also stylish.
To choose a good pair of jeans, the easiest way is to go for a good brand. The character of the brand must suit the character and taste of the person.
For a sophisticated gentleman who is looking for a new pair of jeans, ACE DENIM is a brand you should consider. Founded by two designers Guillaume Rava, a Frenchman, and Bertrand Boll, a Swiss, both owners strive to create luxurious and sophisticated denims at competitive prices.
The signature of the brand is the use of premium-quality fabrics that are all from the same base, double twined and twisted, with 98% cotton and 2% elastin for comfort and modernity. Unique washing techniques make the brand’s denims stand out. In addition to beautiful colour and design, the fabrics are also soft and comfortable.
The signature is the use of galvanised copper as the colour of all the metal elements including buttons, rivets and zips
Another highlight is that this Parisian brand offers affordability compared to the high-end quality
In terms of design, both designers value aesthetic beauty as well as comfort. ACE DENIM’s signature is the use of galvanised copper as the colour of all the metal elements including buttons, rivets and zips as well as packaging and the lettering on the label. The choice of colour reflects an alliance between industrial roots and sophisticated modernity, which makes the brand noteworthy. Other unique elements like embroidered detailing in a range of colours and ultra-modern silicone labels make each pair of ACE DENIM jeans so unique and full of character. ACE DENIM jeans also feature hidden pop-art details that only the owner can see.
Another highlight is that this Parisian brand offers affordability compared to the high-end quality. You will be surprised to see the price tag as the price is relatively low compared to the high quality that the designers offer.
Grab a pair of ACE DENIM jeans at King Power Rangnam, King Power Srivaree, King Power Phuket and King Power Mahanakhon today. ACE DENIM products are blue labelled and can be purchased without a plane ticket.
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