Environmental issues have now become international concerns these days, and many are trying to cut back on unnecessary consumption or opting for more eco-friendly options. Fashion brands also try to contribute in their own way, and in this issue, we present fashion brands that go green this season.
COURTESY OF BRANDS
After the Spring-Summer 2020 collection was showcased at Paris Fashion Week, the 100 trees used in the show were donated to community garden projects in Paris to reduce global warming. To raise awareness about plastic straws, the brand encouraged people to stop using single-use plastic straws by introducing Toile de Jouy straws, hand-painted and hand-blown glass straws which can be reused. The Dior Toile de Jouy straw set retails for approximately 150USD and includes three golden straws and other three transparent with a golden spiral, with the brand’s logo embossed in the middle and the end. The set comes in a gorgeous vintage box.
The forward-thinking Italian brand takes its sustainable initiatives further and will use only recycled nylon to reduce the impact of the fashion industry on the environment and the oceans
Everyone knew and loved Prada’s nylon bags back in the 1990s, as they were must-have items for fashion lovers. The forward-thinking Italian brand takes its sustainable initiatives further and will use only recycled nylon to reduce the impact of the fashion industry on the environment and the oceans. The Prada Re-Nylon collection features belt bags, tote bags, shoulder bags and backpacks made with the ECONYL® nylon made from the purification process of plastic waste collected from oceans, such as fishing nets and fabric waste, while ensuring there are no toxins released into the environment in the process.
Stella McCartney is a British luxury brand which has been eco-friendly from the start and has pledged to be a vegetarian company as none of its products contain leather, fur, exotics skins or feathers. In the latest collection, Stella McCartney becomes even more sustainable and eco-friendly, with 75% of its materials coming from eco-friendly fabrication, from linen to silk.
Max Mara and Camera Nazionale della Moda Italiana to introduce clothes made from recycled materials with an aim to reduce waste from the fashion industry
Italian fashion brand upcycles camel fibers from its coats to make insulation called CameLuxe, a project between Max Mara and Camera Nazionale della Moda Italiana to introduce clothes made from recycled materials with an aim to reduce waste from the fashion industry. CameLuxe is created in three steps; firstly, recovered materials are gathered and sorted from the manufacturers in Italy; secondly, they are transformed through a mechanic process into very fine fibres; lastly, the fibres are blended with recycled polyester, creating a high performing insulating mix, ready to be processed to create the pad. This process consumes less energy and reduces CO2 emissions, which in turn reduces the greenhouse effect.
Fast fashion brand Zara has announced that all of its collections will be made from 100% sustainable and recycled fabrics before 2025. At the moment, only 20% of Zara’s collections are made from sustainable fabrics, but that percentage will increase. Zara also stated that its portfolio of 7,500 stores will be eco-efficient by the end of 2025 by increasing recycled content, stopping the use of single-use plastic bags and opting for recycled boxes for its packaging and logistics. By 2025, 80% of the energy consumed in Zara’s headquarters, factories and stores will be from renewable sources to ensure efficiency and sustainability.