Premium leather brand MCM has showcased the power of streetwear and modern design, which has made it a must-have brand in both Europe and Asia.
STORY
TAWAN KONKAEW
PHOTOGRAPHY
COURTESY OF BRANDS
The name MCM that we have often seen comes from Moderne Creation München. Founded in 1976 in Munich, Germany, the premium leather brand from Germany has maintained its top quality over the past 40 years, as well as fine craftsmanship and attention to detail.
MCM’s heritage pattern, Cognac Visetos, incorporates three core elements of the brand, namely their signature logo, laurel and diamond pattern. This has become the brand’s signature in all collections. Each element reflects the brand’s heritage which has been passed on from generation to generation — MCM’s beribboned laurel leaves represent the Greek symbol for victory, while diamonds are inspired by the diamonds of the Bavarian Flag and symbolise value, strength and durability without compromise. The monogram pattern symbolises the meeting point between the past and the present, and its relentless commitment to excellence.
The monogram pattern symbolises the meeting point between the past and the present,
and its relentless commitment to excellence
In addition to the quality of its leather products, each MCM piece continues to be personalised with a unique number engraved on the iconic brass plate, a craftsmanship tradition that continues to this day. This offers a sense of exclusivity loved and cherished by its fans and celebrity customers.
Another significant step in the journey of MCM which has made it a successful brand in Asia is when Sungjoo Group acquired the brand in 2005. Sungjoo Group is a leading fashion company in South Korea, led by talented CEO Kim Sung-Joo who acquired the MCM brand and expanded the business to Asia, particularly in South Korea. It has become a number one brand among teenagers, and thanks to the K-Pop trend, teenagers in Asia want to get their hands on MCM items. Today, MCM merchandise is currently distributed in 650 stores in Munich, Berlin, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo and Bangkok.
It has become a number one brand among teenagers, and thanks to the K-Pop trend, teenagers
in Asia want to get their hands on MCM items
For the Chinese New Year 2020, MCM introduces a capsule collection, inspired by contemporary Bauhaus design and tangram geometric shapes, resulting in a collection that highlights the brand’s modern DNA, with quirky mouse and cheese icon on MCM’s special colours, Classic Cognac and Viva Red. The capsule collection is fun and lively in MCM’s way.
The special collection for the Chinese New Year 2020 includes the brand’s iconic Stark backpacks, belt bags, and shopper bags, as well as contemporary bags like Rockstar vanity cases, camera bags and handbags. It also includes ready-to-wear items such as T-shirts, sweatshirts, hats, and slip-on shoes for you to browse and buy.
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