Fashion InsiderFlashFlash 118Number 118POWER Mag

Fashion Insider: Revolution Step

By 19 November 2017 No Comments

REVOLUTION STEP

Stuart Weitzman is an American footwear brand whose shoes
have adorned the feet of A-listers around the world. Now available in more than 70 countries,
Stuart Weitzman brings its sexy, glamourous and seductive design to women.

STORY

TAWAN KONKAEW

PHOTOGRAPHY

COURTESY OF BRANDS

Stuart A. Weitzman was born in 1941 in a family of shoemakers — his father, Seymour Weitzman, and his oldest brother Warren opened a shoe factory in Haverhill, Massachusetts, called “Seymour Shoes”. The family business continued to do well, until one day when their youngest boy Stuart, who had always shown remarkable designing skills, became the head designer of the company in his early 20s. The marriage of creative design and excellent craftsmanship attracted a Spanish company which bought the company in 1971.

More than 20 years later, Stuart surrendered to his passion and decided to buy the beloved company back in 1994. At the time, he came up with an idea to design one-of-a-kind shoes, and designed several special pairs for celebrities to grace the red carpet, using exotic materials like crocodile skin, vinyl, sheep skin and 24k gold. His clientele includes A-listers like Kate Middleton, Emma Watson, Jennifer Lawrence and many others.

The summer after that, the brand’s knee-high gladiator sandals turned casual looks into special looks

The success of the Stuart Weitzman brand skyrocketed in 2014 when he introduced the “It” shoes of the year — high-heel boots. Edgy, sexy
but comfortable, the shoes soon became a must-have item in the fashion world. The summer after that, the brand’s knee-high gladiator sandals turned casual looks into special looks, as seen on the feet of Kim Kardashian and the Olsen twins.

In 2015, America’s leatherwear Coach has agreed to buy the Stuart Weitzman brand, on a condition that Stuart Weitzman remains the creative director and president of the brand. On this collaboration, Stuart Weitzman said it is like a marketing push that will help unleash the brand’s potential internationally, thanks to Coach’s expertise in the global market.

The shoes in this collection range from knee-high boots to ankle boots, made from luxurious materials like suede, silk satin, patent leather

This Fall/Winter 2017, Stuart Weitzman picked Gigi Hadid for its ad campaign. Gigi appears in the black and white photos taken by Mario Testino. Inspired by Gigi’s real-life workout regimen, Gigi is featured striking, jumping and athletic-inspired poses which capture the essence of the brand’s definition of “sexy” — being strong, confident and comfortable in your own shoes. The shoes in this collection range from knee-high boots to ankle boots, made from luxurious materials like suede, silk satin, patent leather, embroidered fabrics, and sequins.

If you think boots are too hot and stuffy for Thailand’s weather, Stuart Weitzman also has velvet pumps and pointy toed suede shoes. Gigi Hadid said, “I always tell everyone, if you don’t know what to wear, black pointy shoes, jeans and T-shirt are the best choice, because they are both simple and stylish.”

Take it from us — buy a pair of Stuart Weitzman and you will fall head over heels in love with it.