LCFC aka Leicester City Football Club by King Power have joined forces with atmos – Japan’s renowned streetwear and sneaker boutique have teamed up for the second time for the “Fearless” collection. Once again natural indigo-dyed t-shirts has brought Thai wisdom to international attention and acclaim. Limitedly available in 3 colours and designs with 900 pieces for each, today the collection was dropped in-store in 7 countries including King Power stores and atmos boutiques in Thailand. Fans could also place order online through Leicestershop_th IG/FB, www.atmos-bangkok.com and www.kingpower.com.
The second collab between Powerhouse sport brand such as LCFC and atmos; Japanese go-to brands for streetwear fanatics, fuses street style with Thai wisdom of natural indigo dyeing to craft their newest Fearless collection which seeks to express both brands’ shared values. Fearless tells the stories of local Thai culture, streetwear ideas and also promotes eco-friendly practices and sustainability.
Inspired by the triumph of stepping beyond the boundaries to overcome challenges, the limited edition Fearless is natural indigo dye collection whose patterns are derived from unique ways of rolling, tying and dying. The process was repeated several times in order to get the desired colours that match the design. These sophisticated techniques elevate the handicrafts of small towns to reach the level of international standard. All 3 Fearless designs; Blue Stripes from Ban Nakham in Sakon Nakhon, Cloud Navy and Yellow Harmony from Ban Huachang in Lampoon, are distinctive and easy to wear.
Fearless is available for just 2,700 pieces worldwide with 900 for each design. Its retail price of THB 1,884 is set to commemorate the year 1884 that LCFC was established. Shop Fearless online through atmos online store and LCFC online store if you are in Japan, USA, South Korea, Malaysia, Indonesia, Philippines and UK or through www.kingpower.com and LINE @Leicestershop_th for fans in Thailand. To shop Fearless in-store, please visit atmos pop-up stores in Thailand and South Korea or atmos Bangkok shop.
Further images and information available at Leicestershop_th /IG/ FB, www.atmos-bangkok.com and www.kingpower.com
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