Viva Bow Bag The latest addition to Salvarore Ferragamo's Viva famil PHOTOGRAPHY: COURTESY OF BRANDS Youthful, modern and versatile, the Viva Bow bag by Salvatore Ferragamo is the latest addition to the Viva family. Continuing Ferragamo’s heritage of innovation, the Viva Bow bag updates the design language of our past to articulate it for the future. The result is a design both timeless and of its time: a contemporary classic. The Viva Bow bag is born from the success of the Viva shoe, which came into the world in 2019. Like the Viva Bow bag, that shoe was designed by Creative Director Paul Andrew to reflect the aesthetic lineage of the house by referencing the classic Vara, which was created by Fiamma Ferragamo and launched in 1979. The Viva Bow bag is designed both to complement and elevate the Viva shoe, and shares the key decorative motif of a modernised…
Editor31 December 2020