Uniting Staff Members and Trade Partners Turning Crisis into Opportunities
King Power unfolds an ad hoc strategic campaign – KING POWER TEAM POWER – creating a network of e-commerce utilising the collective power of staff members’ online presence to increase the traffic of www.kingpower.com and King Power Application. The unprecedented gimmick now is that shoppers can enjoy shopping at duty-free prices even if you have no travel plan. For now, everyone can shop duty-free items online during shelter-at-home period at duty free prices. Apart from a newly-selected duty free collection of big global brands, you can also browse a wide array of non-duty free items right on your phone. Every single order is eligible for free shipping domestically with minimum shopping value required. It’s safe to shop online and you get to cut some good deals online and save some money too. #SHOPSAVESTAYSAFE
King Power Group CEO Aiyawatt Srivaddhanaprabha said that due to the outbreak of the pandemic COVID-19, the society and economy of the world has been adversely affected ranging from entrepreneurs and people in general. Thailand’s measures in trying to curb the virus spread has led the government to impose the state of emergency and announce the temporarily shutdown of shops and stores. The announcement has directly impacted the entire business throughout the country. Every has to adhere to a code of social distancing and companies has now adopted the work from home policy. As expected of a world-leading travel retailer who has been around for three decades, King Power is aware of the crisis and places the importance on making a contribution on how to overcome this crisis together with everyone in a responsible manner.
In an attempt to turn the crisis into an opportunity, King Power has taken an unprecedented step by putting the power of every staff member at the core of the strategy. The company believes in the potential and the unity of KING POWER TEAM POWER and trust that this power could drive the company forward. In combining the power of all staff members and trade partner alliance, this power has the potential to expand the customer base shifting the on-ground customers to online. Everyone involved in this would get a novel experience of being the professional seller. The company provides an intensive and complete course on how to become a professional online merchant with an intention to equip everyone with a new knowledge which could come into handy for the staff members in the future. This campaign will benefit every party; trade alliance, staff members and customers.
KING POWER’s #SHOPSAVESTAYSAFE campaign relies on the strength which originates from inside of the company and expands to the world outside. It will help the group’s trade partners and consumers gain an extra access of the distribution and buying channels at www.kingpower.com and King Power Application where duty free and non-duty free items are available. Everyone can rest assured that every luxury item on sale here is 100% authentic and they will get better deals online too. This campaign runs from April until June.
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