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King Power Thai Power Champions Thai Crafts from Kiriwong Beyond the Borders

By 3 January 2020 No Comments

When LCFC Features them in
Leaves to Lively Thai Dye Souvenir Collection 2020

For over three decades of its commitment to develop the potentialities of exquisite Thai crafts from small local communities, King Power has recently launched Leicester City Football Club’s latest ready-to-wear merchandise of 2020 -From Leaves to Lively Thai Dye Collection at the opening of the club’s Boxing Day match against Liverpool on 26 December 2020. LCFC players were spotted wearing the jacket from this collection which were hand-dyed using distinctive combination of techniques from Baan Kiriwong community in Nakhon Si Thammarat to create in a unique golden yellow amber at the rim and  Takhian Pom community in Lamphun to produce indigo gradients. The jackets are adorned with LCFC crest over the left chest, the flag of Thailand on the left arm and the flag on the UK on the right arm. This effort in promoting Thai indigenous wisdom reflects the objective of the company’s CSR initiatives.

King Power Group Chairman and LCFC Chairman Aiyawatt Srivaddhaprabha  told the press that, “King Power Group has been focusing on the environment issue and trying to campaign on cut down the harmful aspect of human activities which are the main global concerns. Consequently, the company has been supporting the use of natural colours for the past 3 collections. On the club’s 4th environmental-friendly collection, ‘From Leaves to Lively Thai Dye Collection’, celebrate the Thai folk wisdom to the world and we are proud to partner with the local communities.”

“We intend to produce special collection using Thai folk crafts every year with various communities from every region taking turn to showcase their unique wisdom. Our merchandise is not only collectibles but it the merchandise that improves the livelihood of the villagers as well. The company steps in to help out the villagers since the production phase including the design so that they answer the demand of the international market through to the final stage of marketing. We hope to extend assistance to the communities in a sustainable fashion by improving their expertise. At King Power, we believe that Thai people can shine in the world market because Thai people’s expertise is no less than that of any other country.”

Based on the Enchanted Wonderland concept which highlights the abundant natural beauty, ‘From Leaves to Lively Thai Dye Collection’ celebrates Thai indigenous wisdom and cultural heritage of natural art of Tie Dye of Baan Kiriwong. The fashion and accessory collection made use of nature-friendly materials which are prevalent in the South to produce modern and vibrant Tie Dye items which are ideal matches with daily wardrobe. 

Browse ‘From Leaves to Lively Thai Dye Collection’ which comprises of long and short-sleeve tee shirts, caps, draw-string bag, shoulder bag, document case, fabric ball and key ring at King Power Rangnam, Mahanakhon, Srivaree, Pattaya, Phuket, Suvarnabhumi Airport, Don Mueang International Airport, Phuket International Airport and U-Tapao Ranong-Pattaya International  Airport